About us

Adidas is a truly global sports brand. Therefore, everything we do is rooted in sports. Everything that happens in sports happens in moments. Every moment is a chance for the athlete to start over and take today.
The brands of adidas complement each other in a unique way to help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to adidas.
It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.
Our brands complement each other like the skills of an exceptionally gifted decathlete.
Our consumers' brand love is based on our employees' extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, we continuously innovate to establish new benchmarks in everything we do. Shaping the sporting goods industry sustainably is more than a job. It's our impulse, an attitude that is truly dear to our hearts. It drives us.